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Jenoptik, a technology group that is active in over 80 countries, recently announced the appointment of Ivan Cardenas as automation sales manager for Jenoptik Light & Production Mexico.

“Ivan is a welcomed addition to our automation team and will be instrumental in pursuing full-scale end-to-end integrated systems for the automotive production environment in Mexico,” says Denny Hao, director of sales at Jenoptik Light & Production North America. “Ivan brings his experience of the automation sector in Mexico, with a solid understanding of the landscape, network, supply base and general automotive industry knowledge.”

Prior to this appointment, Cardenas gathered experience in the automotive manufacturing industry in Mexico. After receiving his bachelor’s in mechanical engineering from the Monterrey Institute of Technology, Cardenas worked at companies such as Automation & Modular Components, Plastic Omnium, Bosch, Daimler Trucks North America and Kimberly-Clark.

Jenoptik states that Mexico is a key market for smart manufacturing technologies in the fields of automation, laser processing and metrology. The company said Cardenas’ experience in business development, key account management and mechanical engineering will enhance its efforts in the region by expanding its customer base and magnifying market growth efforts in automation and laser processing solutions.